Services

Here’s what I do and how I help.

  • Partner with CMOs and business leaders to plan, build, and deliver content programs
  • Transform business need and market insight into content strategies for solution, industry and product campaigns
  • Prompt AI tools to help brainstorm ideas, think more clearly, and writter better copy
  • Collaborate with subject matter experts (SMEs) to build digital assets like blog posts, case studies, infogrpahics, films, whitepapers, e-books, webinars and more
  • Build short-form activation assets like email, social posts, and display ads to grow engagement
  • Team with other marketers, demand gen pros, event planners, designers, film producers, creative directors, etc.
  • Edit the work of others (both writers and SMEs) to deliver on-target messages, including managing writer team to deliver business goals
  • Coach business leaders as they author their own bylined content

Here are some of the outcomes I’ve helped achieve.

  • 4X revenue growth in 5 years as a content-first Big-4 marketing director
  • Attributed-to-asset leads driving $200+ million in sales per year
  • Research report programs generating $10 million in incremental annual revenue
  • B2B short films with millions of views
  • Organic SEO strategies driving 20% web traffic growth year-over-year
  • Systematized demand-generation content planning, creation, and delivery
  • Content diversification for a range of query types
  • Innovative use of social presence and content at flagship events